BAKED by Amys is a new sweets bakery created by an Amy's Ice Creams entrepreneurial team led by Erin Fellows.

We bake an evolving selection of our favorite desserts including, Cakes, Brownies and Bars, Cookies, Macarons, Cupcakes, and Baked Pops...

Think of BAKED for your favorite cookie or cupcake ... to guest pleasing trays for large parties or events!

BAKED is unique, creative, edgy, flavorful, and uses the highest quality ingredients.


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Erin Fellows

Managing Partner


Erin developed her love for baking while working as a sous chef under Chef Robert Citto at The Vista Verde Guest Ranch in Colorado where she oversaw all the desserts and breads for the resort. She returned to Austin to attend The Cordon Bleu Cooking School and graduated in 2009. Erin was an easy choice for Bakery Partner, she wrote the Baked by Amy’s business plan and developed the product selections along with a carefully chosen team of talented designers and bakers.

Jami Brady

HEAD decorator


Jami hails from El Paso, Texas and grew up having one dream: to work at Amy’s. An alumna of Johnson & Wales University in Denver, Jami has gained ten years of exceptional decorating experience. She now works for Baked by Amy’s as the Head Decorator & Assistant Manager. Her passion is decorating speciality cakes and wedding cakes. In addition to having a job that allows her to do something she loves, Jami loves cats, adventure, and discovering the world.

Jackie McKeever

party host


Jackie is the Party Host and Cookie Designer at Baked. She previously was a nanny and loves to teach decorating. Since starting at Baked by Amy’s, Jackie loves that she can combine both these skills by teaching kids how to decorate cakes. In addition, Jackie also hosts Big Kid Parties Baked offers for adults. Extra fun fact: Jackie is crazy about gummy bears and Willie Nelson!

Donations, how we give back.

As an up and coming bakery, we owe our successes to the magnanimous Austin community and strive to support the local organizations that make this city great! Rather than spending all marketing ‘dollars’ on advertising, we take pride in also giving directly to community events with local non-profits, children’s health organizations, and educational groups.